Your Guide to Buying Diamonds
When referring to diamonds you may of heard about the "4 C's". This term stands for Carat, Clarity, Colour and Cut. Here's some information to help you understand a little bit about these precious gems.

Carat
Diamonds vary in price according to cut, clarity, colour and carat. These characteristics are known as the 4 C’s. Carat refers to the weight of a diamond. One carat is equivalent to 200 milligrams. One carat can also be divided into 100 “points.” Larger diamonds are found less frequently in nature, which places them at the rarest level of the Diamond Quality Pyramid, a 1-carat diamond will cost more than twice a 1/2-carat diamond (assuming colour, clarity and cut remain constant)

Clarity
Clarity refers to the presence of inclusions in a diamond. Every diamond is unique. Nature ensures that each diamond is as individual as the person who wears it. Naturally-occurring features—know as inclusions—provide a special fingerprint within the stone. Inclusions are natural identifying characteristics such as minerals or fractures, appearing while diamonds are formed in the earth. They may look like tiny crystals, clouds or feathers. The position of inclusions can affect the value of a diamond. There are very few flawless diamonds found in nature, thus these diamonds are much more valuable. Inclusions are ranked on a scale of perfection, known as clarity, which was established by the Gemological Institute of America (GIA). The clarity scale, ranging from F (Flawless) to Included (I), is based on the visibility of inclusions at a magnification of 10x. Some inclusions can be hidden by a mounting, thus having little effect on the beauty of a diamond. An inclusion in the middle or top of a diamond could impact the dispersion of light, sometimes making the diamond less brilliant. The greater a diamond’s clarity, the more brilliant, valuable and rare it is—and the higher it is on the Diamond Quality Pyramid.

Colour
Colour refers to the degree to which a diamond is colourless. Diamonds are found in almost every color of the rainbow, but white-coloured diamonds remain most popular. Colour differences are very subtle and it is very difficult to see the difference between, say, an E and an F. Therefore, colours are graded under controlled lighting conditions and are compared to a master set for accuracy. Truly colourless stones, graded D, treasured for their rarity, are highest on the Diamond Quality Pyramid. Colour, however, ultimately comes down to personal taste. Nature has also created diamonds in intense shades of blue, green, yellow, orange, pink or – rarest of all – red. These diamonds are called ‘coloured fancies’ and are extremely rare and highly treasured.
